Traffic is the lifeblood of any website needing to sell products and services and quite often webmasters struggle in this department. This is hardly surprising considering webmasters are bombarded with so many different options in regards to traffic generation.
With new media and web 2.0 moving the web forward there are even more options.
Advertising online is at a premium with costs to advertise through the pay per click programs such as Google Adwords or Yahoo! Search Marketing as well as competition ever increasing.
But there is no one right way to generate Traffic! Using a combination of various different techniques is definitely the way to go.
1. Forum Discussions – Starting a Forum discussion or participating in one can bring a flood of targeted traffic. Don’t spam with blatant links, use your signature with a compelling call to action!
2. Article Marketing – Articles submitted to directories can be a great traffic generator as well as building yourself an expert status. Articles with a continued part on your own web site are very effective. Use the resource box to tell people to get over to your webpage – Call to action.
Webmasters can republish your articles with your resource box intact on their own site which brings in additional visitors.
3. Optimised Website – Make sure your website is highly optimised for website traffic. H1 tags should contain your keyword that you are targeting as well as the body content. A web page that is well built will also do better, even well written content is looked at by the search engines. (They’re cleverer than you think)
4. Blogging. Setting up a blog or even a series of blogs online are extremely effective. Including your keywords use some unique quality content. Any keyword anchored links will give you important backlinks to your main site. You may want your blog to be the main ‘mothership’ site – in which case
- Use Tweetmyblog.com and get your tweets showing on your blog
- Blog posts will then show on Twitter
- Add Facebook apps for twitter, stumbleupon and other social media components so that one post gives your feed true syndication.
5. RSS. This is another form of syndication that people can subscribe to and have your content fed through to them. Submit your Blog feed URL to RSS Directories. Use this feed for all your social media marketing activity too (see
and you can put the feed into satellite sites too.
6. Satellite Sites – Use Squidoo, Hubpages, Wetpaint, Scrib, ClearBlogs with unique content and your keywords to provide more links and another Search Engine doorway to your website.
7. Video Marketing – Use whatever means you can to get a series of videos submitted to the video directories such as Yahoo Video, Google Video, YouTube. Even still picture shows put together with Windows Movie Maker will do, but obviously the more time and resource you put into it the better. Keep it short and snappy. Explain the problem your viewer might have and how your product or service can solve that problem – and don’t forget the Web Address! Mention it at the beginning at definitely at the end!
8. Social Media Marketing - Using ‘The Cloud’ tie in your profile pages with well written information that lets readers get an understanding of you and your business.
- Set up Groups on Facebook - build up a list of friends that you would want to network with
- Set up a Twitter Account - build up followers and link
- Mybloglog - Set up a profile and
- BlogTalkRadio - Set up a profile on here even if you don’t intend to do shows.
- Set up a Friendfeed
Once you have these set up a post to one or two then generates the content to the others and gravitates your fans, readers, prospects to your main flagship website.