Widget Advertising comes from the same social fabric responsible for the explosion of growth of the Social Media Kings on the web today – YouTube, Wikipedia, Digg and Facebook as examples. We live in a battleground of widigetizing, bookmarking, tagging and syndicating through RSS feeds.
The growth of the web today is mostly possible by banner and text advertising integrated with unique content and widget advertising is fast becoming the replacement for leatherboards and banners. Widgets can capture an internet user’s attention and engage the user on a level that banner ads just cannot.
Marketers are in a great position to use this form of syndicated advertising to get their message across on products and services in various different formats and the viral effect can be astounding!
Another example of the spread of widgets is the recent news that Yahoo! And Intel
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are putting them on TV!
Many people are already using desktop widgets, small applications that update dynamically and offer functions like calendar, clock, weather, and news or RSS feeds. Yahoo offers them, as do Microsoft and Google, who call them “gadgets.”
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